Pink Gazelle Productions Inc is a proud partner and supporter of the John Petropoulos Memorial Fund (JPMF), a non-profit organization dedicated to raising public awareness about workplace safety issues facing emergency responders.

Cst John Petropoulos was a Calgary police officer who died in the line of duty in September 2000, after falling through a false ceiling during the investigation of a break and enter complaint, as there was no safety railing in place to warn him of the danger. John was married to Maryanne Pope, CEO of Pink Gazelle Productions Inc.

The purpose of the JPMF is to provide people with tangible tips they can implement at work and on the road to help ensure emergency workers – police, fire, EMS, peace officers and tow truck drivers – make it home safely to their families after every shift.

As of May 2011, the JPMF’s five 30-second public service announcements (PSAs) have aired on TV and the internet over half a million times.

The current safety campaign is entitled Put Yourself in Our Boots and is comprised of three powerful 30-second PSAs, an impactful 10-minute safety video and a variety of radio and print ads.

The Boots safety campaign encourages people to think about workplace safety from a different perspective: that of an emergency responder who may have to enter their premise during an emergency.

Put Yourself in Our Boots was directed by Trevor Smith of Partner Pictures Inc and produced by John Kerr of Crowsnest Films through Calgary’s Joe Media Group in 2010.

SLOW DOWN: It’s No Picnic Out Here

Launched in 2005, the highly effective SLOW DOWN: It’s No Picnic Out Here PSA communicates the message to motorists to slow down when passing emergency responders working on the road and give them room to work.

The Picnic PSA was produced by Rick Castiglione of Cielo Pictures and produced by Simon Dekker.


Created in 2004, the JPMF’s first PSA was entitled Make Your Workplace Safe for Everyone and reflected the tremendous personal impacts of a preventable workplace fatality. This PSA was produced by Neil Gilbert of Elbowroom Design.