Archive for Social Media Posts

published in Animals, Change, Compassion, Social Media by Maryanne | January 29, 2017 | 6 Comments

Please Don’t Post THAT – Dealing with Disturbing Images on Social Media

 

“What breaks your heart? The warrior knows that her heartbreak is her map. It will lead her toward her purpose, her tribe.”

– Glennon Doyle Melton

Okay, I’m really torn about this, so I’m just throwing it out there in this blog to get some feedback from readers. I am very curious to hear how others feel about the practice of people sharing horrific photos on their FB page, or sending a tweet, for the purpose of raising awareness about an issue.

I was ground to a halt recently when I was scrolling through Facebook. I won’t share with you WHAT I saw other than to say that it involved cruelty to an animal. It was an absolutely horrible photograph and I could not get it out of my mind for days. I was shaken to the core.

Now I happen to know the people who posted this photo – and they are huge animal lovers! In fact, their comments below the photo stated how distraught and livid they were with what had happened to this animal. They had chosen to share the graphic image as a way to bring attention to the issue of cruelty to animals.

But here’s the thing: I already KNOW people are cruel to animals. The mistreatment of animals breaks my heart. I donate to multiple SPCA’s on a regular basis. So for me, did seeing that soul-shattering photograph of an abused animal help the plight of animals in any way?

Well, that’s the thing. I would like to say NO – it did not. But honestly, I’m not so sure. Because here I am writing about a blog about it, more than a week later.

I care deeply about the welfare and treatment of animals – domestic and wild. And quite frankly, maybe if I’d allowed myself to see a few more upsetting photographs over the years, perhaps the anger from seeing those images would have translated into me taking more action that might actually lead to change for the better?

Or not.

But then get this: the day after I wrote the first draft of the above part of this blog, I was reading the Feb 2017 edition of O Magazine and came across an article that cut to the core of what’d been troubling me (talk about synchronicity!). Here’s an excerpt:

“Ask yourself: ‘What breaks your heart?’ At least once a day, I hear some version of this: ‘Oh, I can’t bear to look at that rescue dog. It breaks my heart…’ As if our hearts were meant to be returned to our maker in pristine condition! No, the heart is like any other muscle: it has to be worked, even ripped apart, in order to grow stronger. We must get familiar with heartbreak, become curious about it, because there we will find essential clues for solving the mystery of who we are intended to be.”

– Glennon Doyle Melton, “Hurts So Good,” O Magazine, Feb 2017

What breaks your heart? (and yes, it can be Trump-related)

What are your thoughts on the practice of sharing disturbing images on social media for the purpose of raising awareness about important causes?

If you see something that really upsets you, does your anger, frustration or compassion inspire you to take action in some way?  

Related blogs by Maryanne

Synchronicity – You’re Getting Warmer

Wolves in BC Need Our Help

Responding to Tragedy – Can Kindness & Compasssion Help Heal a Broken World?

Maryanne Pope is the author of A Widow’s Awakening, the playwright of Saviour and the screenwriter of God’s Country. Maryanne is the CEO of Pink Gazelle Productions and the Chair of the John Petropoulos Memorial Fund. If you would like to receive her weekly blog, please sign up here.

 

published in Entrepreneurs, Marketing for small business, Small Business, Social Media, Writing by Maryanne | October 15, 2015 | No Comment

 

 6 Tricks to Get More Marketing Mileage Out of Your Blogs

speedometer for mileage blog

If you blog on a regular – or not so regular – basis for the primary purpose of marketing a business, product, message or service, are you getting the maximum mileage out of your blogs?

I am a writer (not a social media or marketing expert but boy, am I learning a lot) and as much as I love writing blogs – and do so on a weekly basis – I don’t write them particularly fast.

As such, I try to make sure that for the blogs I do write, I get the maximum mileage out of them…the most bang for my buck, if you will, because time is money.

Bang!

So when I take the time to write and post a blog on my company website, I want that blog to find its way to as many readers as possible.

But I’ll tell you this for free (although, trust me, the lesson was expensive): if I just simply post that blog, then walk away and pray to the Google Search Engine Gods to send readers to my site, I will be waiting a very long time. I still have much to learn about SEO (Search Engine Optimization).

In the meantime, here’s what I do: 

1. I take the time to write a decent blog (750 words max), which usually takes me three 30-minute writing sessions to get from idea to rough draft to edit and polish.

The time in between those three writing sessions (usually a day) does wonders to ensure the finished blog is clear and concise. Plus this way the writing process is, for me, more enjoyable.

2. Then I post it the blog on my company website.

3. Then I put the link to that particular blog into one (or more) of my company’s e-mail campaigns. These e-mails go out to people who have specifically subscribed to receive them (i.e. not only have they given us permission to e-mail them on a regular basis, they actually want to hear from us).

4. We then go to town on social media (we use Twitter, Facebook and LinkedIn) to share the blog’s url link. Why we do this is obvious; HOW we do it is what matters…and that’s where having some sort of strategy in essential. But more on that in an upcoming blog 🙂

5. Depending on the subject matter of the blog, we will also often e-mail, or tweet directly to, one of our strategic partners whose readers/followers could benefit from the messages in that particular blog – to let them know about the new blog and invite them to post it on their website and/or share with their social media network.

6. Then I revise that blog and submit an updated version of it to ezinearticles.com. When approved, they publish it on their website – but the bio at the bottom, of course, directs readers back to my company’s site.

Here’s a specific example of the trajectory of a blog:

I am the author of a book, entitled A Widow’s AwakeningOne of the target markets for this book are people who are grieving the loss of a loved one – or supporting someone who is.

So one way for me to reach this “grief” market is to write blogs that offer people tangible tips, based on my personal experience, about healthy ways to grieve (unfortunately, on this subject matter I am a bit of an expert).

So, following the same steps as outlined above:

1. I wrote a grief-related blog entitled, Coincidence or Connection – How Grief Can Awaken Our Capacity to Notice Connections Between Seemingly Unrelated Events.

2. I posted it on my company blog, The Watering Hole.

3. I sent it out to the e-mail subscribers in my company e-zine.

4. Then we sent the link out via social media, including  tweeting about it on the A Widow’s Awakening Twitter account.

5. We also submitted the blog to a relevant organization (whose readers would find it interest and use) and then they posted the blog on their website: Widowed.ca.

6. Then we tweaked the blog (to meet the submission guidelines) and submitted it to e-zinearticles.com, where it was published.

I hope you find this information of use in getting more mileage out of your own blogs…and more bang for your writing buck!

Related blogs by Maryanne:

Social Media Marketing Tips for Frustrated Small Business Owners

Psst…Might Sharing be the Secret to Social Media?

Smooth Sharing on Social Media – How Easy is to SHARE Your Blog or E-zine?

Related Upcoming E-mail Campaigns:

If you would like to sign up for our upcoming e-mail campaign, Social Media Marketing Tips for Small Business, please send us an e-mail (with the subject heading: “Social Media e-mail campaign subscription”) and we’ll put your name on the list to receive the weekly blogs.

Likewise, we will also be starting an A Widow’s Awakening blog series entitled, Lessons Learned from Life, Love, Loss and Liberty. If you would like to sign up to receive these weekly blogs, just shoot us an e-mail (with the subject heading: “AWA e-mail campaign subscription”).

Maryanne Pope is the author of A Widow’s Awakening, the playwright of Saviour and the screenwriter of God’s Country. Maryanne is the CEO of Pink Gazelle Productions and the Chair of the John Petropoulos Memorial Fund. If you would like to receive Maryanne’s weekly blog, please sign up here.

published in Marketing for small business, Social Media, Writing by Maryanne | January 2, 2015 | No Comment

 Smooth Sharing on Social Media: How Easy is it to SHARE Your Blog or E-zine?

 

Seth Godin's Unleashing the Idea Viris book cover

If you are using social media as a business marketing tool and you haven’t yet read Seth Godin’s book, Unleashing the Ideavirus, I strongly urge you to do so. There is a good reason why it is the #1 selling e-book of all time.

In the book, Godin suggests that “the future belongs to marketers who establish foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”

“It is imperative to stop marketing AT people. The idea is to create an environment where consumers will market to each other.”

– Seth Godin, Unleashing the Ideavirus

But here’s the catch: if you want to create an environment where your consumers market to each other i.e. help spread the word about YOUR products, services, ideas and messages, you have to make it as fast and easy as possible for them to do so. Sounds simple? It is. How often is it done? Not nearly enough, I can tell you that.

Here’s a prime example:

When I receive an e-zine in my e-mail inbox from a person whose products or services I have used in the past (and am obviously pleased with because I have given them permission to stay in contact with me), if what I read or view or listen to resonates with me in some way, I am happy to share their message/article/idea/podcast/video etc via social media. But 9 times out of 10, what happens when I try to do so?

I can’t find any sort of share button in the e-mail!

OR if I do, for example, find the option to share the item on Twitter and then I click on it – only to find that the tweet created doesn’t actually link to where the article lives on their website…it just leads to the home page. And what good is that? I will share your ideas or articles but don’t expect me to just blindly send people to your homepage for no specific reason.

In Ideavirus terminology, Godin uses the word “smoothness” to describe this quality of being able to quickly and easily share an idea, blog, message, etc.

So if you are a small business owner using social media to market your products, services and ideas, my question to you is this: how easy is it for someone, such as myself, to help spread YOUR word?  

Because if you are going to put in all the time and effort to write a blog and send it to your existing customers, please try and make it as easy as possible for the rest of us to help share your work.

Here are 3 simple ways you can help increase the smoothness of spreading your ideas:

1. Make sure you have the option to share on social media from your blog (on your website).

2. Make sure you have the option to share on social media from your e-zine.

3. Make sure the social media share options actually work e.g. if a reader clicks on the Twitter option, does the tweet that comes up actually take one to the correct place/blog/article?

Here’s to smooth sharing on social media in 2015!

Related Blogs:

Social Media Marketing Tips for Frustrated Small Business Owners

Pssst…Might Sharing be the Secret to Social Media Marketing?

6 Tricks to Getting More Marketing Mileage Out of Your Blogs

Maryanne Pope is the CEO of Pink Gazelle Productions and Chair of theJohn Petropoulos Memorial Fund. She is the author of A Widow’s Awakening and the executive producer of the documentary, Whatever Floats Your Boat…Perspectives on Motherhood. If you would like to receive her weekly blog, please sign up here.